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Facebook is coming off of the most significant personal privacy scandal in company history.

It spent a lot of F8 trying to convince people that, yes, Facebook can be trusted again.

Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.

You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices.

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Tinder, a popular dating app, makes a similar pledge to its users.

Chris Cox, Facebook's chief product officer, took the stage to lay out how the unnamed feature would work, using a presumably fictional woman named "Jennifer" as his case study: The design mock-ups on the giant screen behind Cox resembled the user interfaces of other dating apps, like Bumble and Tinder.

But the Facebook version, Cox said, would be integrated into standard features like events and groups."We like this, by the way, because it mirrors the way people actually date, which is usually at events and institutions that they're connected through," Cox said.

Those tests will determine when it will roll out more broadly. Facebook doesn’t plan to run ads alongside these profiles, either, and won’t use data associated with a user’s dating profile or behavior to target them with ads on other Facebook properties, according to a spokesperson.

To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads.

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On the heels of the announcement, stock in Match Group — the company that owns Match, Tinder and other dating apps — dropped as much as 21 percent, while IAC, Match's parent company, dipped nearly 14 percent.

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