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, we published our suspicions FASTSIGNS and the other franchise companies featured in the Biz Com books not only paid to be recognized as amazing franchises, they actually supplied the text, written in the 3rd person as if written them, for praise-filled chapter that celebrated the amazingness of their franchise opportunity.
Nowhere on the book jacket, within the book’s pages, in the advertisements or in the Amazon description did it state that the core chapters were not written by the books author, IFA vendor Dr. published evidence, including a Biz Com sell sheet, that being named “Amazing” by Dr.
To the extent that the advertisement implies that the endorsement was based upon a comparison, such comparison must have been included in the expert’s evaluation; and as a result of such comparison, the expert must have concluded that, with respect to those features on which he or she is expert and which are relevant and available to an ordinary consumer, the endorsed product is at least equal overall to the competitors’ products.
After our recent expose broke and after we submitted a complaint to Amazon, the custom “FASTSIGNS Business Opportunity” book and its bogus reviews disappeared from Amazon.
We don’t know whether Monson ordered Biz Com to pull the book or if Amazon pulled it for Terms of Service violations., “if there’s a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed.” Clear and conspicuous disclosure is required “if the endorser has been paid or given something of value to tout the product.
Are CEO Catherine Monson & FASTSIGNS violating Federal Trade Commission rules requiring the disclosure of paid endorsements and the prohibition against shill reviews? WHY would a well-liked franchise executive stoop to such tactics… Catherine Monson critics & defenders, please weigh in.
by Sean Kelly I am reaching out to you, industry professionals, IFA staffers and members, Franchisees of FASTSIGNS and others, franchise attorneys, regulators, and anyone else interested enough to take a few minutes to read, consider and comment.