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Retail comes from the Old French word tailler, which means "to cut off, clip, pare, divide" in terms of tailoring (1365).
Although the idea of retail is often associated with the purchase of goods, the term may be applied to service-providers that sell to consumers.
Surrounding the market, skilled artisans, such as metal-workers and leather workers, occupied permanent premises in alleys that led to the open market-place.
These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days.
Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era.
Most modern retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.